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How to A/B Test Facebook Ads in the Right Way
Would you like to test out different scenarios in your life and measure which one results in the best outcome? While that’s impossible in real life, it’s perfectly possible when it comes to Facebook...
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4 Facebook Automated Rules to Control Your Ad Spend 24/7
Any marketer running Facebook ads has drained some of their budget on non-performing ads. This is OK if you conduct some tests and learn from the data, but very frequently it simply happens because...
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Facebook Campaign Budget Optimization Guide: Facts, Tips, Strategies
CBO, or Campaign Budget Optimization, might be one of the most buzzed-about topics at the moment when it comes to Facebook advertising. Ever since Facebook announced that CBO would become mandatory...
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How to Scale Your Facebook CBO Campaigns: 4 Strategies to Try in 2021
When your Facebook ad campaigns don’t meet your expectations and fail to generate positive results, the next steps are pretty predictable – you either take some measures to improve the situation or...
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Facebook Launches Shops: How Can Small Businesses Benefit?
Facebook is taking a big step in Ecommerce! Facebook’s CEO, Mark Zuckerberg, announced the launch of Facebook Shops on May 19, 2020. This new product will help small businesses easily set up free...
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How to Use the Power of Facebook Interest Targeting
Are you just entering the market or do you want to target new audiences as quickly as you can? There’s no better or more effective way to achieve this than by using the power of Facebook Interest...
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Choosing the Right Facebook Ad Objective
When setting up a Facebook ad campaign, the first thing you will be prompted to do is to choose your Campaign Objective. And why is this? Because above all, Facebook wants to know what you wish to...
View ArticleFacebook CBO Blueprints: Full-Funnel Strategy
Let’s be honest, how many times have you made an instant decision to purchase something on Facebook? Chances are, you’ve never done this. People usually browse their Facebook news feed to get updates...
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Create More Efficient Facebook Ad Campaigns in Less Time
As a full-scale digital marketer, you surely run Facebook ads. And if you run lots of ads, this article is just for you. Whether you work for an agency or ecommerce brand or run your own business,...
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How to Automate Your Facebook Ads Like a Pro
As a busy Facebook advertiser, your day is jam-packed: one minute you are monitoring a newly created campaign, the next minute you are stopping the ads with high CPA. All the while, you’re aiming to...
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iOS 14 and Facebook Ads: All Issues and Quick Fixes
There’s no way around it. The iOS 14 update makes life much harder for digital marketers. Especially the ones on Facebook. Also known as App Tracking Transparency, Apple announced ATT framework in...
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Facebook Retargeting After iOS 14: How To Adjust Your Strategies
Facebook retargeting after iOS 14 update has greatly changed! Since you can no longer trace the digital footprint of your users, you can’t retarget them now as accurately as before. Case in point, if...
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4 Facebook Automated Rules to Control Your Ad Spend 24/7
Any marketer running Facebook ads has drained some of their budget on non-performing ads. This is OK if you conduct some tests and learn from the data, but very frequently it simply happens because...
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